IT IS CONFUSING THINKS SLUSHGOD

A couple weeks ago, as I was driving home from work, I noticed, by the entrance to the Pulaski Skyway, this odd message written in giant neon letters across the face of what appears to be an abandoned factory. It said:

IT IS GREEN THINKS NATURE EVEN

I pondered this for a while, trying to puzzle out its meaning. I scribbled it down, asked Gordon about it, who couldn’t make sense of it either. Eventually, I remembered to google it. Turns out, the phrase wraps around the building (which kind of makes it impossible to read the whole thing from any angle, I think), so I wasn’t seeing the whole thing. The entire phrase is:

IT IS GREEN THINKS NATURE EVEN IN THE DARK

Which doesn’t really make sense to me either. Apparently, this is a piece of conceptual art by Mary Ellen Carroll called “Indestructable Language.” I read her explanation of it here, but I still don’t understand the phrase or what this is supposed to accomplish, unless its goal is to perplex commuters and possibly cause accidents.